privacy policy

BMG INTERNATIONAL SAGL, is headquartered at Via Emilio Bossi 1, 6900 Lugano, Switzerland. Throughout this Privacy Policy, the terms “BRERA MILANO,” “we,” “us,” and “our” refer to the head office of BRERA MILANO, a branch of BMG INTERNATIONAL SAGL.

We kindly request your attention to the following Privacy Policy, detailing how we collect, utilize, disclose, and transfer the personal information provided to us. This encompasses interactions on our websites, mobile applications, and various digital platforms, including visits to BRERA MILANO Stores, communication with the BRERA MILANO concierge via telephone, and engagement on social media platforms. Additionally, when making online or phone purchases through the BRERA MILANO Client Relations Centre, please refer to the applicable Conditions of Sale governing such transactions.

At BRERA MILANO and our affiliated company, BMG INTERNATIONAL SAGL, we understand and prioritize the importance of privacy. This document elucidates the types of personal information we collect during your shopping experiences on breramilano.com and outlines measures taken to secure this information. Your informed decision on sharing personal details with us is pivotal. By using our website, you implicitly consent to our information collection and usage practices, as described in this privacy statement.

In accordance with the General Data Protection Regulation (GDPR) in the European Union, we have appointed the Data Protection & Privacy Team at BMG INTERNATIONAL SAGL (Via Emilio Bossi 1, 6900 Lugano, Switzerland) as our legal representative.

We collect information through user registrations, online or phone purchases, correspondence, social media interactions, and automated means such as cookies. This information is utilized for order management, customer service, communication, marketing, market research, and to enhance our services.

We respect user rights under the GDPR and offer transparency in data processing. Users have the right to access, correct, update, or request the erasure of personal information. Consent withdrawal is possible at any time. Standard contractual clauses ensure data protection during international transfers.

Select your request:


Cookies and tracking technologies are used to enhance user experience and for analytics. For detailed information, please refer to our Cookie Policy.

We collect information such as IP addresses, operating systems, log-in times, and browser types to better understand Platform usage and for internal reporting purposes.

Our Platforms use third-party services for advertising and analytics. Users can opt-out of certain ads by visiting specified third-party websites. We are not responsible for the practices of third-party advertisers.

Services using location information on mobile devices or applications require user consent. Users can disable these services in device settings.

Personal information is shared with third-party providers for online and payment services, credit checks, and fraud prevention. Disclosure to law enforcement or regulatory authorities occurs when necessary to comply with legal obligations or protect rights.

Standard contractual clauses safeguard information transferred to affiliated companies outside the European Economic Area and Switzerland. Third-party service providers are contractually obligated to implement adequate safeguards.

We employ technical and organizational safeguards to protect against unauthorized processing, loss, or damage of personal information.

Information is retained for the necessary period, and steps are taken to delete or anonymize data post-retention.

Users can exercise rights such as access, correction, erasure, and objection to processing. Opt-out options for marketing communications are available. Users may unsubscribe from email communications.

BRERA MILANO facilitates GDPR compliance for administrators by offering features for account deletion, anonymization, and data export. Pseudonymization and data encryption ensure data security.

For inquiries or concerns regarding our privacy policy, users may contact us using the information provided on the Contact Us page.

This formal document outlines BRERA MILANO’s commitment to privacy and compliance with data protection regulations.